Marketing with WordPress and More

Writing short (400-750 word) articles and submitting them to online article directories like EzineArticles.com is one of the most effective ways to promote your site or blog .

Note: There is a very good  inexpensive article writing guide that teaches you how to write promotional articles that are more likely to be accepted by Ezine Articles etc,  increasing the number of visitors to your site quickly. You can read more about it later in this post.

And when you are ready to crank up your promotional efforts, consider an article marketing service like SYA which I review in Article Marketing Service Review: A Good One is Worth the Money

Why is Submitting Articles An Effective Way to Promote Your Site?

Online article directories are frequented by business owners who are hungry for quality content for their sites, blogs, newsletters, etc. Hiring writers can be costly, so they save a lot of money by using the articles in article directories instead.

How do you benefit?

You won’t get paid directly by anyone who uses your articles. However, legally anyone who publishes your article must use it as is (no changing of words, etc) and they must include your author resource box (sometimes referred to as the ‘about the author’ box).

The author resource box is where you promote yourself and your site. The topic of your article should be relevant to what you’re promoting. It shouldn’t be a blatent salespitch because that is against the policy of most of the article directories.

If your article contains interesting or useful information readers will likely be curious about the source of that information.

You should always include your website or blog link in the resource box with, ideally, an enticing lead-in about what you have to offer on your website or blog.

The information in a resource box must be brief: 2-6 sentences at most. Each article directory has slightly different rules about both the content of articles and resource boxes. Rules are often strict and following them is essential. If you don’t you risk having your articles rejected and possibly being banned from the site.

You never know where your article may end up – who will post it on one of their sites and who might decide to click on your link, leading to a sale if you’re promoting something. It can have a ‘viral’ effect, as they say.

How Do You Write and Submit Articles Easily and Effectively?

Entrepreneur Steven Gillman wrote a comprehensive, step-by-step article writing guide that will teach you how to create articles and resource boxes and efficiently submit to directories.

Gillman makes very good money promoting his websites this way. Writing and submitting articles is his forte – the main way he promotes his sites. He writes clearly and offers plenty of examples and formulas to ease the process for beginners.

You Can Make Money Writing was the first e-book I purchased about online marketing. It’s a great book for beginners. It’s also more affordable and higher quality than most of the article writing and copywriting e-books out there, in my opinion. It helped me tremendously when I was ready to submit my first article to Ezine, which is one of the tougher directories to get into. My first article was accepted without any problems!

~ Lillea Woodlyns

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