Twitter is an ideal platform to promote your online business if you know how to use, not abuse, it. 

When I was new to online business I dreaded social media sites like Twitter. I knew that I was supposed to participate to promote my business but it seemed shallow to me. I rolled my eyes, and sometimes still roll my eyes, at what I call “tuna fish sandwich tweets” meaning the messages (tweets) that many Twitter users post about mundane things like what they had for lunch. Comedians love to poke fun at this for good reason. I imagine that I’ve tuna-fish-sandwiched a few times on Twitter, but I do my best to avoid it.

What I’ve found, as I’ve become more active on Twitter, is that it isn’t simply a shallow and tuna fish sandwich-y place, if you know how to use it properly. You can find valuable information on Twitter, attract new customers, and meet like-minded people who will help you improve your business whether you’re a beginner or a seasoned marketer.


tweetlillea 3 Natural Ways to Use Twitter to Make Money with WordPress Blogs


3 Natural Ways to Use Twitter

to Make Money with WordPress Blogs

1. Research Your Blog’s Niche

By entering what you want to research in the search box in Twitter, with a hashtag (#) if you think that it might be something that many people tag, you can find out what people are talking about currently that relates to the niche that you’re targeting. This can help you to come up with ideas for new blog posts and products to sell and find people who might be interested in what you offer, and/or promoting it.

2. Network

It’s great to be friendly and chatty with fellow tweeters including potential customers and to enjoy the entertainment value of Twitter, but if you’re serious about making money with your WordPress blog it’s wise to also use Twitter to find people who can help you promote your blog. Just one tweet about your blog posted by a popular person or company on Twitter can do a lot for your business, attracting visitor to your blog who might not know about you otherwise.

One way that you can find people in your niche who might be worth following on Twitter to network with is to do searches with the free service Twellow.

To determine if a Twitter member might be good for networking:

  • Scan at least a page of their tweets, and make sure that they sometimes retweet other Twitter member’s tweets instead of only tweeting their own horn, so to speak.
  • Do they reply often or seldom or never to other users? Ideally they reply often.
  • Visit the website they list in their profile and read the About, or similar, section.
  • Look at who they follow. Do they seem to be doing reciprocal follows (the number of followers they have is very close to the number of people they follow) or are they more selective about who they follow? If it’s the latter, you can get a sense of what and who they value by visiting the Twitter pages of the people they follow.

How to develop good relationships on Twitter:

Send personal, relevant replies to people you follow, not spammy Direct Messages, to introduce yourself. It’s also good to occasionally retweet their tweets if the information is suitable for your followers. Retweeting is a fast, non-invasive way to show interest in, and respect for, what other Twitter members are doing.

Be gracious if someone retweets what you post on Twitter, or helps you in any way.  Reply to them with a thank you and try to return the favour by retweeting their tweets, if appropriate.

The more experience you have with the quick Twitter way of communicating, the more you’ll discover that you can meet like-minded people who are happy to share information that will help you promote your WordPress blog. You may find yourself engaged in some pleasant back and forths, and eventually some of those interactions may lead to very lucrative business partnerships, or at least free promotion of your blog.

3. Promote your blog and products

I saved this for last because you should do it – absolutely – but it’s one of the most misused and abused things on Twitter. At some point, likely several, you’ll see an example of  how it’s abused when you get a spammy follower who direct messages (DMs) you with an offer that isn’t personal or useful. You’ll also see some marketers tweet offer after offer, sometimes filled with affiliate links, to try to sucker people into buying yet another get rich quick system, etc.

Ideally you should promote your blog in a variety of ways on Twitter. You can promote products, but you should also provide value and interesting content in other tweets that aren’t blatent pitches. Aim to be helpful and reveal something about yourself so people get an idea of the person behind the blog and products that you’re promoting. Be a real person, not a marketing machine.

There are many sites and articles that are devoted to how to use Twitter to make money, but if you care about delivering value to your customers and potential customers, and you want to form solid business relationships, then using Twitter in a more natural way is the better way to go.


~ Lillea

P.S. You’ll find more good tips and techniques for how to use social media sites like Twitter in my e-book Traffic Ten.

P.P.S. If you have a kick a– recipe for the ultimate tuna fish sandwich, THAT is okay to tweet about. icon smile 3 Natural Ways to Use Twitter to Make Money with WordPress Blogs


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10 Responses to “3 Natural Ways to Use Twitter to Make Money with WordPress Blogs”
  1. Thank you for the great info on how to use Twitter:) I need to reorganize my Twitter account.

    I’m also a private forum member and follow him on Twitter, so I know exactly what you mean writing about him as a genuine internet marketer:))

  2. Lillea says:

    Hi Justyna,

    It’s great to see you here! Yes, if a top marketer can be genuine on Twitter, then other marketers can do it too. He manages his time well, so that helps.

  3. Jimmy says:

    Nice read, I quite like the write up on the use of twitter to promote your blog. I am working in a SME and one of my tasks is to build a twitter account that adds some value to the business. I am part of the marketing department and I find that despite the good intentions people have and the fact that they know twitter posts need to have some value to followers they always fall into the trap of just using it to try to sell and it doesnt work.

    I have a collection of resources like this page which I am pointing people towards to have a look at when they are encouraging me to “oversell” using the account. I probably go too far the other way with the non-selling stuff but I think its how I react to their pressures! One day I will work for myself and not have these issues!

  4. Lillea says:

    Thank you Jimmy. I know what you mean about going too far the other way with non-selling stuff. Sometimes I find myself doing that too.

    I read somewhere that posting a selling tweet every 3-4 tweets is a good natural way to curb over and under selling. So 2-3 non selling, then 1 selling. Usually I get the most retweets when I have a link to a how-to of some kind, but that’s what fits my niche.

  5. Jimmy says:

    I should firstly admit to trying quite a few black hat things with my twitter account and that might mean that what I take from testing does not really help when passing the info onto others but I have found that I can attract a lot of followers when I tweet a few public proxies/simple quick win SEO tip – these are usually retweeted too as they are quite useful and the recipients of the RT often become followers.

    I have just started to follow you on twitter but I am currently in the process of some fairly intense follow/unfollow churning to increase numbers making my twitter account pretty unusable at the moment (I cant manage it when I follow more than 20 or so people). I am aiming for 5,000 fairly targeted followers at which point I plan to stop the churning and cut back on the people I am following to make the account usable. You are on the “dont unfollow later” list.

    I have read that the number of quality followers you acquire has a direct relation to the likelyhood of appearing in the SERPs with your tweets, its kind of a test.

  6. Lillea says:

    Hi again Jimmy,

    I appreciate being on your “don’t unfollow later” list! Thank you! I also appreciate your candour, and the tips about what has generated RTs. I don’t do anything black hat, but I like to read about it to understand how it works.

    All the best for your pruning!

    Yes, the quality of follows matters. I’m tired of the spammy types who immediately follow me if I use words like ‘make money’, so now I try to avoid triggering them. Sometimes, unfortunately, it’s unavoidable.

  7. I love to use Twitter whenever i want to know the latest buzz about my friends. I also use Twitter to know the latest buzz from famous persons -

  8. air max 24-7 says:

    Thank you for the great info on how to use Twitter:) I need to reorganize my Twitter account.

  9. Lillea says:

    You’re welcome! I need to reorganize my account sometime too.

  10. Dan says:

    With the Google Panda starting to factor in social signals in their ranking algorithm, there is no better day to put the power of social media channels such as Twitter to good use than today. Just make sure you provide quality, relevant and valuable content to your followers. If you’re promoting a product for instance, avoid making your tweets too forceful in the way they advertise as you might lose your followers very quickly.