Twitter is an ideal platform to promote your online business if you know how to use, not abuse, it.
When I was new to online business I dreaded social media sites like Twitter. I knew that I was supposed to participate to promote my business but it seemed shallow to me. I rolled my eyes, and sometimes still roll my eyes, at what I call “tuna fish sandwich tweets” meaning the messages (tweets) that many Twitter users post about mundane things like what they had for lunch. Comedians love to poke fun at this for good reason. I imagine that I’ve tuna-fish-sandwiched a few times on Twitter, but I do my best to avoid it.
What I’ve found, as I’ve become more active on Twitter, is that it isn’t simply a shallow and tuna fish sandwich-y place, if you know how to use it properly. You can find valuable information on Twitter, attract new customers, and meet like-minded people who will help you improve your business whether you’re a beginner or a seasoned marketer.
3 Natural Ways to Use Twitter
to Make Money with WordPress Blogs
1. Research Your Blog’s Niche
By entering what you want to research in the search box in Twitter, with a hashtag (#) if you think that it might be something that many people tag, you can find out what people are talking about currently that relates to the niche that you’re targeting. This can help you to come up with ideas for new blog posts and products to sell and find people who might be interested in what you offer, and/or promoting it.
It’s great to be friendly and chatty with fellow tweeters including potential customers and to enjoy the entertainment value of Twitter, but if you’re serious about making money with your WordPress blog it’s wise to also use Twitter to find people who can help you promote your blog. Just one tweet about your blog posted by a popular person or company on Twitter can do a lot for your business, attracting visitor to your blog who might not know about you otherwise.
One way that you can find people in your niche who might be worth following on Twitter to network with is to do searches with the free service Twellow.
To determine if a Twitter member might be good for networking:
- Scan at least a page of their tweets, and make sure that they sometimes retweet other Twitter member’s tweets instead of only tweeting their own horn, so to speak.
- Do they reply often or seldom or never to other users? Ideally they reply often.
- Visit the website they list in their profile and read the About, or similar, section.
- Look at who they follow. Do they seem to be doing reciprocal follows (the number of followers they have is very close to the number of people they follow) or are they more selective about who they follow? If it’s the latter, you can get a sense of what and who they value by visiting the Twitter pages of the people they follow.
How to develop good relationships on Twitter:
Send personal, relevant replies to people you follow, not spammy Direct Messages, to introduce yourself. It’s also good to occasionally retweet their tweets if the information is suitable for your followers. Retweeting is a fast, non-invasive way to show interest in, and respect for, what other Twitter members are doing.
Be gracious if someone retweets what you post on Twitter, or helps you in any way. Reply to them with a thank you and try to return the favour by retweeting their tweets, if appropriate.
The more experience you have with the quick Twitter way of communicating, the more you’ll discover that you can meet like-minded people who are happy to share information that will help you promote your WordPress blog. You may find yourself engaged in some pleasant back and forths, and eventually some of those interactions may lead to very lucrative business partnerships, or at least free promotion of your blog.
3. Promote your blog and products
I saved this for last because you should do it – absolutely – but it’s one of the most misused and abused things on Twitter. At some point, likely several, you’ll see an example of how it’s abused when you get a spammy follower who direct messages (DMs) you with an offer that isn’t personal or useful. You’ll also see some marketers tweet offer after offer, sometimes filled with affiliate links, to try to sucker people into buying yet another get rich quick system, etc.
Ideally you should promote your blog in a variety of ways on Twitter. You can promote products, but you should also provide value and interesting content in other tweets that aren’t blatent pitches. Aim to be helpful and reveal something about yourself so people get an idea of the person behind the blog and products that you’re promoting. Be a real person, not a marketing machine.
There are many sites and articles that are devoted to how to use Twitter to make money, but if you care about delivering value to your customers and potential customers, and you want to form solid business relationships, then using Twitter in a more natural way is the better way to go.
P.S. You’ll find more good tips and techniques for how to use social media sites like Twitter in my e-book Traffic Ten.
P.P.S. If you have a kick a– recipe for the ultimate tuna fish sandwich, THAT is okay to tweet about.
Tags: How to use Twitter, make money with WordPress, Twitter tips